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On June 3, Counterpoint Research H.K. announced the top 10 best-selling models in the global smartphone market in the first quarter of 2024. The survey period was from January 1, 2024 to March 31, 2024.
The world’s best-selling smartphone in 1Q 2024 and 1Q 2023
According to the Global Monthly Handset Model Sales Tracker, Apple and Samsung each ranked in five models, dominating the top 10. All of the top 10 models this quarter were 5G-enabled, and seven were high-end models.
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Topping the list is the iPhone 15 Pro Max. All four iPhone 15 series models and the iPhone 14 made it into the top 10, with the iPhone 15 series taking the top three spots. This is the first time that Apple has topped the list with the Pro Max version, regardless of special factors such as early release, and the Pro version accounts for half of the total sales in the first quarter of 2024.
The iPhone 15 Pro Max has sold well despite being priced higher than the first Pro series model released in 2019. The Pro series offers significant upgrades and feature enhancements compared to the base model, suggesting that consumers are keen to see the features included in the Pro version.
iPhone 15 Pro Max
Samsung’s Galaxy S24 series had two models ranked in the top 10. The company cited the early model change of the series and its focus on generative AI as the main factors behind its success.
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