“iPhone 16” series announced, equipped with dedicated camera button, new chip “A18/A18 Pro”, and built-in generative AI “Apple Intelligence”printing

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Apple announced the new smartphone “iPhone 16” series on September 9th (Pacific Daylight Time). The Japanese Apple Store (online / in-store) will start accepting pre-orders from 9:00 pm on September 13th.

[Updated: 3:50 AM] Added information on the iPhone 16 and iPhone 16 Plus.

[Updated: 4:20 AM] Added information on the iPhone 16 Pro and iPhone 16 Pro Max.

table of contents

iPhone 16/iPhone 16 Plus

iPhone 16 Pro/iPhone 16 Pro Max

Supports generative AI “Apple Intelligence”

The iPhone 16 series has been released

iPhone 16/iPhone 16 Plus

The iPhone 16 and iPhone 16 Plus are the mainstream models of the iPhone 16 series, with the iPhone 16 having a 6.1-inch display and the iPhone 16 Plus having a 6.7-inch display. The peak brightness of the display has been increased to 2000 nits, improving visibility outdoors. The selling price at the Apple Store will be 124,800 yen for the iPhone 16 and 139,800 yen for the iPhone 16 Plus.

→ “iPhone 16/16 Plus” announced, AI controlled by camera button, equipped with new chip “A18”

The mainstream iPhone 16 series will be available in the 6.1-inch “iPhone 16” and 6.7-inch “iPhone 16 Plus.” It also features Dynamic Island.

The appearance has also changed significantly, with a new rear camera arrangement and the addition of a new “action button” to which any function can be assigned, and a “camera control” that can be used to quickly launch the camera function and adjust the zoom magnification.

The “action button” installed on the left side in place of the silent switch can be assigned any function, such as launching an app.

“Camera control” added to the right side

The rear camera is a dual configuration of about 12 million pixels “ultra wide angle” and about 48 million pixels “main”. The main camera is called “Fusion Camera” and also functions as a “2x telephoto” of about 12 million pixels. Video recording also supports Spatial Video recording.

The layout around the rear camera has changed. The upper one is a 12MP ultra-wide-angle camera, and the lower one is a 48MP main camera. The main camera can also be used as a 1200-pixel 2x telephoto camera.

The phone comes in five body colors: black, white, pink, teal, and ultramarine.

Six body colors are available

iPhone 16 Pro/iPhone 16 Pro Max

The iPhone 16 Pro and iPhone 16 Pro Max are Pro models of the iPhone 16 series, with enhanced camera (image) functions. The bezels around the display have been narrowed, with the iPhone 16 Pro equipped with a 6.3-inch display and the iPhone 16 Pro Max equipped with a 6.9-inch display. The selling price at the Apple Store will be 159,800 yen for the iPhone 16 Pro and 189,800 yen for the iPhone 16 Pro Max.

→ “iPhone 16 Pro/16 Pro Max” announced with dedicated camera button, larger screen, and 4K 120fps video recording

The iPhone 16 Pro and iPhone 16 Pro Max have larger screen sizes. By narrowing the bezels around the display, the increase in size of the device has been kept to a minimum.

It still has an action button, and like the iPhone 16 and 16 Plus, it has a new camera control. The rear camera has a triple configuration of an approximately 48-megapixel “ultra-wide-angle,” an approximately 48-megapixel “main (wide-angle),” and an approximately 12-megapixel “5x telephoto.” The main camera is called the Fusion Camera, and can be used as a 12-megapixel “2x telephoto.” Video recording is supported at 4K (3840 x 2160 pixels) / 120 fps.

The rear camera is a triple configuration. The configuration remains the same regardless of the screen size.

The body colors are available in four types: Black Titanium, White Titanium, Natural Titanium, and Desert Titanium (new color).

The body colors available are black titanium, white titanium, natural titanium, and desert titanium.

Supports generative AI “Apple Intelligence”

All iPhone 16 series models are compatible with Apple’s generative AI “Apple Intelligence,” which will enable assistance with writing text, image generation, and text conversations with a smarter Siri. Apple Intelligence will be available in beta in US English by the end of 2024, and in Japanese by the end of 2025.

→ Apple’s generative AI feature “Apple Intelligence” release schedule revealed, to be available in Japan by 2025

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